Reads the history first
Before it writes, LoanWick refreshes the lead’s available Bonzo text history, including messages sent outside LoanWick, and looks at CRM notes, pipeline stage, and the assigned loan officer’s settings.
Keep Bonzo. Add an assistant that reads your lead history, texts back, follows up in the stages you allow, and helps book appointments. When you text a lead yourself, it steps back.
LoanWick is an independent product that connects to your Bonzo account. It is not made, sponsored, or endorsed by Bonzo.
Bonzo stays your CRM. LoanWick adds an assistant that reads the conversation so far, answers, follows up where you allow it, and writes the result back into Bonzo.
Before it writes, LoanWick refreshes the lead’s available Bonzo text history, including messages sent outside LoanWick, and looks at CRM notes, pipeline stage, and the assigned loan officer’s settings.
Inbound replies take priority. LoanWick drafts a response from that context and your instructions, then sends it through Bonzo only if every safety check passes.
In the stages you enable, LoanWick can reopen conversations that went quiet. It checks holds, opt-outs, and sending restrictions before it reaches out.
When a lead is ready, LoanWick offers times from the officer’s configured availability and shares that officer’s booking link. External calendar busy times are not synced.
Appointment details can be added to Bonzo as an internal note, with the stage move you configure. Sends, skips, and failures are logged in LoanWick so you can see what happened.
Inbound and outbound AI calls are built on the same context. They turn on seat by seat after voice setup and consent confirmation. Where calling stands
You can set up on your own or with us. Nothing reaches a real lead until your settings are tested and activation is approved. Full setup guide
An administrator adds the company’s Bonzo connection. LoanWick validates it and loads your pipelines and stages.
Each officer connects their Bonzo seat and adds their name, NMLS, booking link, and reply head-start window.
Choose exactly where the assistant may work, and whether each stage allows follow-up, replies only, or no messages.
Name the assistant, pick one of five tone profiles, add standing instructions, and set availability and days off.
Run simulated conversations with your own officer, stage, and settings. No real SMS is sent.
Live outreach stays off until activation is approved. Start small, review activity, then expand.
These controls support your compliance program. They are not legal advice or a guarantee, and you remain responsible for your configuration.
Bonzo’s help center describes Spark, its built-in AI, as a way to generate campaigns and event messages, and Bonzo’s AI features also transcribe and summarize calls. LoanWick works on a different job: the live text conversation after a lead writes back, plus follow-up and booking.
Monthly plans start at $49 for Essential at 50 new / 250 active leads, with Pro from $149 and Max from $1,249 at the same band. Every plan includes every loan officer, with no per-seat platform fee and no separate AI-processing charge. Creating a workspace does not charge you.
Your Bonzo subscription, taxes, calling, and other third-party services are separate. See the volume matrix