History-aware replies
For eligible conversations, LoanWick retrieves available Bonzo history and waits when required history checks are incomplete. Large-book onboarding runs in the background.
The complete follow-up loop
AI mortgage lead follow-up.
Right inside Bonzo.
Reply to leads, follow up, coordinate appointments and keep Bonzo up to date. LoanWick uses available conversation history and your team’s rules, with company and loan-officer controls.
Inbound replies firstEligible responses take priority over proactive work.
History-awareBonzo text history is synchronized before the assistant acts.
Human-awareA recent loan-officer message suppresses overlapping automation.
AuditableMessages, skips, failures, and stage actions are recorded.
Conversations
AI text replies that use
the conversation history.
A good reply depends on more than the last message. LoanWick assembles the lead’s history, CRM notes, stage, assigned officer, and operating rules before it writes.
CRM note context
Lead notes can explain why a conversation went cold, identify vintage leads, or record a prior request. The assistant uses that context to reopen thoughtfully instead of asking a generic “how can we help?”
Conversation inbox
Teams can review synced conversations and live activity from the dashboard, including the message history LoanWick is using and recent delivery or gating events.
Automation precedenceMost specific setting wins
ScopeExamplePriority
StageProactive1 · highest
PipelineReactive2
Loan officerProactive3
CompanyPipeline only4 · fallback
Automation controls
Control follow-up by officer,
pipeline and stage.
An administrator can set a company default, then override it for an officer, a pipeline, or one stage. This makes mixed workflows possible without duplicating pipelines.
- ✓Proactive, reactive, and pipeline-only modes.
- ✓Per-officer pause switch plus a company master switch.
- ✓Configurable reply delay gives a human time to answer first.
- ✓Enabled pipelines and stages form a hard operating boundary.
Appointment lifecycle
Appointment scheduling
for each loan officer.
LoanWick can propose available times, share the right officer’s Calendly link, record appointment context, and keep the pipeline aligned with the scheduled conversation.
Availability-aware
Each officer can set a timezone, daily availability and personal days off. Company closures still apply. External calendar free/busy availability is not synchronized.
Officer-specific links
Each loan officer can have separate Calendly and Loanzify links. Company defaults fill the gap when an officer leaves one blank.
Notes and stage actions
Appointment state can be reflected in Bonzo with an internal note and configured stage movement, while the lead conversation remains available for the next handoff.
Outbound safety
The model drafts. Code decides whether it may send.
No AI system is perfect. LoanWick therefore places deterministic checks around the model and blocks risky conditions before the Bonzo delivery request.
Opt-out protection
Explicit STOP, remove, unsubscribe, and automated-list removal signals prevent future assistant messaging. Calling requires its own consent and do-not-call controls; a messaging opt-out is not permission to call.
Instruction-leak block
Internal prompt markers, prompt fragments, and instruction-like output are rejected during generation and again at the final network boundary. A detected leak cannot be transmitted through the guarded send path.
Collision and duplication checks
Recent human activity, near-duplicate drafts, send claims, and active operations suppress overlapping messages and reduce double work.
Honesty checks
Proactive messages are blocked from fabricating confirmed appointments or pretending a lead made a request that is not present in the conversation.
Configured texting windows
The platform can enforce the configured lead-local window within the federal ceiling and supported state-specific restrictions. Customers remain responsible for their legal configuration.
Event trail
Gated sends, failed deliveries, stage movements, and automation work are logged so the team can diagnose what happened instead of guessing.
LoanWick provides automation controls intended to support a compliance program. It is not legal advice, does not independently determine every rule that may apply, and cannot guarantee zero violations. Review your setup with qualified counsel.
Every officer, their own assistant
Shared infrastructure. Individual voice.
Officers can control the parts that should feel personal while administrators retain the controls that must stay consistent.
- ✓Custom assistant name and one of five tone profiles.
- ✓Personal standing instructions layered over locked core rules.
- ✓Choose an available Mini, Essential, Pro or Max model version for your plan. Keep your current version or follow the company default; publishing a new version does not switch you automatically.
- ✓NMLS, booking links, application links, and monthly lead target.
5Tone profiles: warm, professional, direct, energetic, and laid-back
4All-in company plans: Mini Plan $0.02, Essential $0.05, Pro $0.15, and Max $0.50 per LoanWick-sent message
0Additional per-seat platform fees
All-inNo monthly base or separate AI-processing charge. Self-service prepaid setup is not enabled. Your signed agreement controls billing; applicable taxes, calling and third-party services are separate. Approved model choices are managed separately from your commercial plan. Review your company’s approved providers and data-handling requirements before activation.