Follow the buyer’s timeline, not a generic countdown.
A buyer browsing neighborhoods, a buyer touring homes and a buyer ready to speak have different next steps. Purchase follow-up should reflect what the borrower has actually said, without pretending the assistant knows their financing outcome.
Choose a conversation path, not a loan decision
Start with the last stated purchase goal and timing. Has the borrower asked to speak, changed a plan, or said they are not ready? That context is more useful than a repeated introduction or an unsolicited claim about what they can qualify for.
LoanWick can use available Bonzo history and officer settings to support the follow-up conversation. Program labels such as first-time buyer, VA or FHA do not establish eligibility; the licensed officer should handle program-specific guidance and any financing advice.
Three different homebuyer moments
These are conversation examples, not automatic underwriting categories. Keep the borrower’s own words and the source of the detail available for review. If the CRM context is stale or unclear, ask a brief clarification rather than forcing the inquiry into an assumed stage.
| Moment | Observed context | Useful next action |
|---|---|---|
| Exploring | They are browsing and do not have a near-term plan | Offer a consultation if useful; do not manufacture urgency |
| Planning | They have a timeframe or relocation goal | Ask what has changed since the prior conversation |
| Ready to talk | They request a call or next step | Coordinate the assigned officer and confirmed appointment |
A fictional follow-up that uses the earlier answer
Prior contextThe borrower said a relocation would determine when they started looking.
AssistantHas the timing of your move changed since we last talked?
BorrowerWe are moving in December. I would like to talk through the next steps.
Next actionUse the assigned officer’s booking instructions and confirm the actual appointment details.
Fictional illustration. It is not a prediction of response rates or a recommendation about financing.
Configure a purchase-follow-up pilot
Do not count a saved home search, an agreeable text or a sent booking link as a completed mortgage consultation. If a human is already working an offer or an active transaction, choose the appropriate pause or exclusion rather than sending an overlapping nurture message.
Review the segment
Check assignment, permitted stage, contact preferences, holds and the last human conversation.
Choose one intended next step
Decide whether the pilot supports planning conversations or appointment coordination.
Set a reasonable cadence
Match follow-up instructions to the borrower’s stated timing and your configured contact window.
Check the whole result
Review delivered texts, replies, appointments, opt-outs and officer handoffs using the same measurement period.